Archive for November, 2008

AdWords Mistakes to Avoid
By Scott M Searles

Personally, I think that Google AdWords is one the most under rated forms of traffic available to online marketers in business today. In some conversations I have had in the past, there is a general fear of using AdWords campaigns for driving traffic and frankly in many cases that fear is justified. What I thought I would do is give you an idea where some make costly mistakes.

photo google adwords Google Adwords

There is also another reason that there is some complaining going on with Google AdWords as a means to drive highly targeted traffic and that is the cost increase. In as little as 3 years ago finding keywords for 1 to 5 cents a click was pretty easy. Not so today, in a lot of cases. However as I have always said, if you have the right tools and the right information it changes everything.

As mentioned in the previous post, if you don’t know what you are doing then don’t do it. Adwords can quickly burn up a credit limit if you don’t set parameters properly.Well lets get on with the real reasons, and some mistakes that are made. These are just few of the most common errors made. Not digging deep enough and locating profitable keywords and keyword phrases.

People typically will use some sort of free service for keyword research and although it will bring back to you the most searched results, you then have a huge bidding war going on, and if you use a simple tool like keyword elite you would uncover keyword phrases and combinations by the thousands you’d have never come up with.

Not split testing at least 4 seperate campaigns. Googles AdWords program allows you to set up different campaigns that run at the same time and automatically rotates them out and delivers test results back to you and gives you your most productive control.
Setting spending limits and setting up the parameters inside of AdWords, this can save you from losing a small fortune.

When you use Google AdWords correctly it is extremely powerful. Perry Marshall is considered the Godfather of Google AdWords and gives you a five part course to help you understand the workings of AdWords. When you understand Google AdWords, and how to best take advantage of all its tools, you can literally create cash on demand.

Discover the tools and guides that changed my life and my group of 17 friends and family. The only thing that really separates us from success and failure is having the right information and then acting on that information. Click now http://www.nonstoptraffic.smsearles.com Get your free report.

Article Source: http://EzineArticles.com/?expert=Scott_M_Searles

Leave your Comment

Keywords that Have over a Million Views per Month

Do Cars Come Before Sex?

(Release November 2008) … As a journalist that specializes in ‘Internet Marketing’ I discovered a site that was offering a 2,500 keyword list of the ‘Top Searched Words on The Internet’. At first glance I couldn’t decide whether this was desperation or a very astute piece of business marketing. I applied my usual and trusted formula to determine its merits.

Was it unique? Well I had say both yes and no… No it wasn’t unique as you could get this information for free off the internet. Yet at the same time… Yes it was! You can get 10 or 15 items with a quick search for free, but to compile a list of 2,500 made it unique.

My second question within my formula was, “Did it have value?” To anybody who didn’t have a business or an intended business on the internet the facts within it are useless. To those who are the opposite, who depend on earning a living off the internet this list, is more of an asset than just a ‘list’. Any word that is typed into the search engine query box is what most business people want access to. This 2,500 list is all those searches that have over a million views per month.

My third question, “Was it information people needed?” People would find it interesting, businesses would find it invaluable. A list of 50 would be useful, but you’d have little information to compare it with. This list is 2,500+, which is more than enough to contemplate for years.

My final consideration was, “Has this list a time limit?” Well again, yes and no. Yes because about 5% of the words involved included celebrities, which can be either in favour or out depending on their pranks. The other keywords that may run out of date are the company names and product names that have their lifespan as long as the ‘fad’ lasts. The remaining 95% will remain constant, so the list I had to admit will not have a time limit.

This list was coming out on top with my usual formula. So with an excitement I chose to talk to the website owner and see why this list was produced…

I asked the CEO about his web page - Top Searched Keywords on the Internet - Andy Bolton said, “Week in and week out I was having to explore keywords to determine my next theme in business. So in actual fact I was preparing this list for my own personal use, but when I’d taken a month to compile it I realized its true potential and value. I know the facts within this list are available for free, but unless you have 5 free days at 10 hours per day spare to compile it, you’ll not come close as it is both tedious and time consuming.”

When you see the top segment of the most viewed keywords you will be both amazed and surprised, as I was. Cars come before sex; lyrics come before marketing, shoes come before dating and hotels come before Google or Yahoo. Lower down the list we see other interesting anomalies – bmw before free downloads, British before baseball, antivirus before online games and court before cancer.

I considered further the lists’ merits… Although I’m not a business person, I’m only just a journalist, I can see why an entrepreneur would enjoy this list to help develop strategies for future promotions. There are nine eventual downloads, some of which are the same list presented in different ways; but more important is the original excel file available for download as well, which is adjustable by columns and items can be deleted and added.

So my final analysis of this Keyword List – is it a desperation measure for an internet business or is it actually a very clever tool? I have no doubt that it is a very clever tool and will a good investment for the astute business person.

To read more – visit Adwords-and-Adsense.com/top-searched-words-and-phrases-on-the-internet.html

Nigel Walker
Journalist – Specializing in Internet Marketing Strategies.

**********************

Adsense and Keywords

I need to start with an analogy to explain the importance of keywords. Your selection of keywords is the ‘heart of your business’ as far as adsense income is determined. The heart, yes the most important organ of your body, not your leg or your wrist, but your heart. If your heart is failing, putting a bandage on your wrist isn’t going to work.

So here is the crunch… If your adsense income has dropped or you need to build an adsense business, then look after your heart. It is the life blood of the system, it pumps the money into your adsense account.

It has taken a few hard lessons for me to understand this principle. This is how I felt the pump, pump, pump send a light bulb moment to my brain. It started when the town I live in lost the internet connection. Phew… I’m sure that everyone has lost a connection for as little as ten minutes and thought their world had ended. But I lost the internet connection for three days. I got on with other stuff as you do, but what I did do is re-read some of the books I had purchased.

Of course, years on from getting more knowledge, to re-read an ebook generally is boring; and most of it was, but I kept stumbling, pausing and contemplating on the keyword section of the ebooks. If keywords are the heart of a business you need to dedicate more time and effort to keep them healthy.

If you are starting out, use the system below. If you already have adsense websites and the income has dropped, you need to be aware that trends change and the keyword you chose a year ago may not be the major one being searched for today. Go through this procedure and add another 250 pages.

We all use the keyword tools available and knock up a 5,000 keyword list in half an hour, spend another hour sifting through and choosing our prime keywords. That’s it we’re done. But… would you take an hour and a half to mould and create a heart and expect to live beyond a few months?

Once your website is up and running, I would guess you must spend 2 or 3 hours a day trying to get traffic to your website. This effort could be a little wasted if your keyword choice is hurried.

Here is the best way to choose keywords to maximize your search engine positions. Let’s assume that you need 250 keywords. Up to 50 of those should be first tier. These should include all the main associated keywords and most important should be ‘high’ paying keywords too. These you can check through either the free Google Keyword Tool or through varying software keyword tools.

These first 50 keywords will be the fiercely competed words and as a consequence you’ll not rank very high for them initially. Yet long term, the optimization, the blogs, social networking and bookmarking should help rise those 50 web pages nearer the top of the search rankings.

The other 200 keywords you choose will be ‘long tail keywords’. You may start with a 1,000 to sift through to finish up with 200. First you need to check each keyword separately. Allocate a day to do this, because the effort you put in now will serve you well. The purpose of checking as I’m going to mention is so that you get onto the front page of Google as soon as the search engines crawl your deep inside pages.

The first thing to check is if that long tail keyword gets traffic each month. Between 50 to 500 hits per month is fine for long tail keywords. Above those hits per month and you’ll probably find that too many other websites are competing for that keyword. Below that amount and you may find the quantity of hits vary from a few hits a month to zero hits.

Once you have a selection that meet the first criteria, then you need to check the competing sites. Is there 2,000 or is there 8? To do this you need to put this search query into Google – inurl:my-keywords – replacing my-keywords with your own of course. Use both variations, with dashes separating the words and without dashes. Make a note of the total of competing websites. Once you gone through them all you can make a decision on which keywords are going to get you on the front page of Google.

Even if your web page isn’t optimized too well, if there are only 8 competing websites, you’ll appear on the front page. This will mean a steady but small flow of traffic 50 to 500 hits per month. Multiply that by the sites with long tail keywords and the minimum you could expect, once the search engines have listed the inner pages, is 200 x 50 = 10,000.

There are also other options to consider if you are adding web pages slowly. Use in the Google search box “allintitle: and allinanchor: keyword”. Extra work, but will pay off in the long run.

A reasonable time limit to expect all 250 pages listed in Google, so long as you’ve done the necessary blogging or bookmarking, should be 4 to 6 weeks; it can be done quicker but more work is involved.

Don’t just rely on Google, you’ll need to submit your site to other major engines as well. Plus if you are by chance one of eight on that first Google page, you’ll need to make sure that your description tag is better than all the other tags on that Google page, as they often use that tag to display to content of the site.

10,000 possible hits per month within the first 10 weeks, not bad for a beginner… Realistically if you shared that with the other sites, you may only get 2,000 visitors enter your site per month, but that is still good. Of course… the visitor who clicks your web site link is relatively targeted by this stage and your conversion rate for clicking on adsense ads could be between 10 to 20%. 10% of 2,000 clicks is 200, which could be worth $50 to $200. The day’s work you spent on sifting these keywords has paid for itself. Then you can expect more of the same the following month. As many adsense professionals have 5 to 20 websites, multiply the expected earning by the websites and suddenly you can see the potential, and I may add this is before you start trying to get traffic. Glory days… if you get the job done right.

Senior Adsense Adviser

http://www.Adwords-and-Adsense.com/

*****************************

Adsense Help

I’m pretty sure that we all can make this claim – “I know quite a lot about Adsense”. This of course will be true in a certain context. For example when you are talking to an outsider, someone who doesn’t apply adsense to his or her website, then yes, you will know quite a lot about adsense. But on a level playing field sat next to another adsense fanatic, could you make the same claim?

Quote: “He, who claims he knows, knows nothing. He, who claims nothing, knows.” Socrates.

Not trying to shoot anybody down in flames, I’m sure we’d all love to discover more and more Adsense tips and tricks day after day. Constant research is the key.

I once listened intently to a business philosopher who suggested that if you don’t allocate time each day to explore the potential of your business, you will go stale. For me, as I understood that principle, I looked at my working day and thought how can I cram another hour into my day for research and study?

It became clear that during any day there is a moment when you start making typo errors. A part of the day when you feel lethargic, and you look at the screen for a few moments and wonder where you are, and which minimize screen are you meant to be working from. Ever been there? Well… This is the ideal time to rest your mind and take an hour ‘out’ from intense routine and explore the internet.

Understanding Adsense further is your prime objective. It won’t be too intense, just a few quick paragraphs here and there. Most of the time you’ll read stuff you already know, but just occasionally you’ll pick up a golden nugget.

For me… A golden nugget is something that sets the mind racing. You perhaps half knew of the concept, but another slant on the explanation and it triggers a whole new thought pattern within your mind.

Sometimes, and I say ‘me’ again, sometimes for me I ignore the well known obvious tips because they sound boring and methodical. But when I see that extra ‘add-on’ tip to improve that obvious path, the whole scenario excites me, I stop slouching in my computer chair and sit up.

So all the Adsense Help you need is within you. Always allocate time to invest in your own business by researching your subject. I hope you take this advice and use it.

Senior Adsense Adviser (and part-time philosopher)

http://www.Adwords-and-Adsense.com/101-adsense-tips-and-tricks.html

***********************

AdSense is Passive Income
By Joanna Anderson

The basic ingredients for some passive AdSense income is a website, some code from AdSense, and some basic traffic driving techniques. If you do this, you will manage to make some great passive income and it should flow in easily. It will take a bit of work to set up and you need to find out some of the key essentials to success.

Some of these are;

1. Ad Position

Your ad position can be the difference between a good click through rate and a great click through rate. You really need to aim for a great click through rate as you want to make the most of your efforts.

2. Traffic

AdSense works best with lots and lots of traffic. You need to be able to drive traffic to your website. Yes - this can be frustrating but there are plenty of ways to drive traffic. Once great way to drive traffic is to comment on people’s blogs. This is a great way to create backlinks.

3. Backlinks

You are aiming for as many backlinks as possible. The more you get the better and you should target backlinks in your niche. This means finding other blogs or websites in your niche and targeting them.

These are just a few essentials for creating passive income from AdSense. There are plenty of other things you need to learn and you also need to persist with driving traffic.

AdSense is a great money making tool. The ability to log onto your websites from anywhere in the world is fantastic. It gives you the ability to work from anywhere and you can check your accounts and sales and clicks easily.

Google has provided a tool that allow the average person the ability to make some great passive income so if you are looking to make some cash using this technique then get ready to learn.

Dramatically Improve You AdSense Income Fast and Avoid Frustration.

fastcashsteps.com

Article Source: EzineArticles.com/?expert=Joanna_Anderson

AdSense Generates Sizable Source of Income
By Ronald Firquain

Most webmasters know that AdSense generates a sizable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed to be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.

What is it that they are doing wrong?

Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.

The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.

AdSense is considered as one of the most powerful tool in a website publishers arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.

How you can start earning money with AdSense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

For the last couple of months, Google ads has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google AdSense have already dominated the Internet marketing business and is now considered the easiest way to making money online.

The key to success is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost per click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost per click keywords and place them on pages that do not receive hits.

With all the people getting the computer and clicking away everyday, it is no wonder why it has become an instant hit.

By earning some few dollars per click from displaying AdSense ads on it. Many are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made.

This is a fast and easy way for website publishers of all sizes to display relevant and text based Google ads on their websites content pages and earn money in the process. The ads displayed are related to what your users are looking for on your site. This is the main reason why you both can monetize and enhance your content pages using AdSense.

How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertiser have chosen are in high demand, you could receive more dollars per click. On the other hand, low demand keywords will earn you just a few cents per click.

Ronald W. Firquain is a auto mechanic, musician, Arabian horse owner for 20 years, writer, marketer, entrepreneur, webmaster and has 18 years of computer experience. Computer tips

Article Source: EzineArticles.com/?expert=Ronald_Firquain

***** o0o *****


The content and materials provided in this web site are for informational and educational purposes only and are not intended to supplement or comprise any precise facts, although we have researched sufficiently for the facts and information to be reasonably accurate. All content and materials including research papers, case studies and testimonials summarizing facts have been done by individuals working for this website. We cannot be held responsible for any inaccuracies, as we have described that information is for educational purposes and therefore maybe a few weeks old.

Leave your Comment